UX / UI Design Leader

Hey there! I'm Seth.

I’m a design leader passionate about delivering delightful, user-centered experiences that not only exceed expectations but also drive real business impact.

Let's talk

Let's talk

Case Studies

I’ve had the pleasure to both, design for, and lead teams on, projects and products for some truly amazing clients.

Salesforce

Interactive Journey Map

Salesforce

Interactive Journey Map

Salesforce

Interactive Journey Map

Search Institute

Website + Resource Hub

Search Institute

Website + Resource Hub

Search Institute

Website + Resource Hub

Cummins

Recall Landing Page

Cummins

Recall Landing Page

Cummins

Recall Landing Page

View all work

View all work

View all work

My Design Philosophy

What sets me apart?

I approach with a question-first mindset that challenges assumptions

I balance user needs with business goals to create designs that truly work.

Collaboration matters—I believe in team wins, not individual victories.

Strategy, craft, and insight must work hand-in-hand for success.

My role isn’t just about design; it’s about solving problems, no matter what hat I wear.

My Process

My approach is built on collaboration, iteration, & empathy.

Define the Problem Together

Align stakeholders around a shared understanding of the challenge.

Ideate Collectively

Tap into team creativity to generate ideas.

Prototype & Validate

Create quick, testable solutions to refine the best ideas.

Design with Empathy

Develop user-centered, inclusive, and accessible designs.

Build & Iterate

Deliver results, then improve them through feedback.

My Specialties

  • Design Strategy

    Design patterns are well-established and oftentimes brand guides can be applied easily enough, but design without direction is just templated window dressing.

  • Design Systems

    Plan for bigger days ahead. Your product should be able to grow and adapt easily to what's coming. A systematic approach will always pay off.

  • Prototyping & Validation

    Static comps can take us a long way–but nothing compares to getting as close to final experience as possible to root out odd concern areas.

  • Accessible & Empathetic Design

    Focus on where audience is coming from, emphasis on user-centered design that provides ease of use while remaining true to brand needs.

  • Workshop Facilitation

    Working with teams from identifying knowledge gaps, through creative ideation– collaborative sessions can be one of the most effective tools.

  • Design Leadership & Mentoring

    I thrive on helping other team members grow, as well as keeping our eyes always moving forward.

  • Process Improvement

    With new tools, techniques and challenges coming at us every day, I think we can always be finding ways to be improving our way of working.

  • Design Strategy

    Design patterns are well-established and oftentimes brand guides can be applied easily enough, but design without direction is just templated window dressing.

  • Design Systems

    Plan for bigger days ahead. Your product should be able to grow and adapt easily to what's coming. A systematic approach will always pay off.

  • Prototyping & Validation

    Static comps can take us a long way–but nothing compares to getting as close to final experience as possible to root out odd concern areas.

  • Accessible & Empathetic Design

    Focus on where audience is coming from, emphasis on user-centered design that provides ease of use while remaining true to brand needs.

  • Workshop Facilitation

    Working with teams from identifying knowledge gaps, through creative ideation– collaborative sessions can be one of the most effective tools.

  • Design Leadership & Mentoring

    I thrive on helping other team members grow, as well as keeping our eyes always moving forward.

  • Process Improvement

    With new tools, techniques and challenges coming at us every day, I think we can always be finding ways to be improving our way of working.

Now what?

Let’s work together to create design that solve problems, delight users, and elevate brands.

Let's talk

Let's talk

Let's talk