Indiana University Health
Key Points:
- Ease of access & experience with common patient information and scheduling points
- Create a more transactional healthcare experience
- Create a consistent search experience throughout multiple content types
- Unify global search to provide thorough & complementary results
- Streamlining a complicated site structure & navigation flow
- Creating a consistent design language set for growth as brand needs evolve
Tactics/Process:
- User Testing Questions
- User flows highlighting unique & ideal “transaction paths”
- Wireframes + Prototyping
- Design discovery / Style Tiles
- Design sprints with continual client check-ins
- A/B testing → validation → iteration