Hi Liberty Mutual! 👋 Thanks for dropping by!
I’m Seth Benson, a Product Design leader passionate about solving complex problems with accessible, scalable, and user-friendly solutions. When I saw the Lead Product Designer role at Liberty Mutual, I knew it aligned perfectly with my background and experiences—especially in design systems, accessibility, and cross-functional collaboration focused on creating exceptional user experiences.
Why me?
I love designing thoughtful experiences that balance user needs with business goals. A recent example of this was leading UX & UI design efforts for Eli Lilly, enhancing their existing design system and improving accessibility. I focused on creating reusable, scalable UI patterns that ensured consistency across teams while streamlining development workflows. Additionally, I played a key role in reshaping their homepage, driving improved engagement, storytelling, and usability.
I thrive in mentorship and collaboration, whether it’s guiding other designers, working with engineers to bring designs to life, or facilitating workshops to align stakeholders. Seeing design decisions impact real users is what drives me.
Recent work.
Check out some recent project to get an idea of my work.
Where I can help.
I know how to balance creativity & functionality.
I thrive at the intersection of art and practicality. Whether I’m creating user flows, prototypes, or scalable design systems, I ensure designs are both visually engaging and seamlessly functional. I also have hands-on mastery of Figma, Sketch, and Framer, and an eye for details in the typography, grid systems, and motion design that elevate experiences.
I love collaboration & innovation.
What drew me to this role is Liberty Mutual’s focus on enhancing underwriting experiences through user-centered design. I’ve spent my career collaborating with cross-functional teams, facilitating workshops, and aligning design with business objectives, ensuring that digital products not only meet but exceed user expectations.
Why you’ll love working with me.
Beyond my design expertise, I bring leadership, mentorship, and systematic thinking to every project. I’ve built company-wide design standards, established best practices that cut project hours by up to 50%, and fostered collaborative, high-performing teams.
If you’re looking for someone to lead the creation of best-in-class, user-centered design solutions, while driving innovation and efficiency, I’d love to chat. Let’s create something amazing together.