Hey LillyDirect! 👋 Thanks for dropping by!
I’m Seth Benson, a design leader who’s collaborated across multiple teams at Lilly and helped evolve the Lilly Design System. I’m passionate about building digital experiences that feel intuitive, accessible, and human—and I’ve got the knowledge and hands-on design skills to make an immediate impact on LillyDirect.
Why LillyDirect?
I’m inspired by how Lilly brings together innovation and empathy to create meaningful health outcomes. LillyDirect brings that same promise into patients’ and providers’ hands. I know the scale of quality, care, and compliance that’s needed—and I can’t think of better work than making healthcare easier and more trustworthy, one interaction at a time.
A bit about what I’ve done
Led design direction for projects across Lilly—steering design system evolution, raising accessibility, and aligning designers and developers for smoother delivery.
Streamlined design workflows to improve consistency and free up time to focus on creative solutions.
Hands-on in Figma—sketching, prototyping, testing, shipping digital experiences grounded in real user insights.
Mentored designers on UX thinking, visual polish, and stakeholder storytelling—raising both work and confidence.
What I’d bring to LillyDirect
Lilly domain fluency. I understand how Lilly’s teams, tools, and values work together.
Design system savviness. Familiarity with Lilly’s toolkit means I can help LillyDirect stay consistent and compliant from day one.
Cross-functional collaboration. I’ve successfully worked across product, engineering, brand, and legal—crafting experiences that meet complex constraints without losing user focus.
Mentorship + craftsmanship. I can elevate design quality across the team while diving into the details myself.
Why I’m reaching out
Because shaping digital touchpoints that improve health outcomes is work I deeply believe in. By contributing my Lilly knowledge and design leadership to LillyDirect, I know I can help build something impactful with authenticity and excellence.
If this resonates with you, I’d love to connect.